November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Adweek Podcast: The Art of the Publicity Stunt

In the past two weeks, we’ve seen a handful of brands embracing publicity stunts. There’s mac-and-cheese ice cream from Kraft and Van Leeuwen, and soup-inspired swimsuits from Panera. On this episode of Yeah, That’s Probably an Ad, we’re joined by Peter Mountstevens, chief creative officer at U.K.-based agency Taylor Herring, to chat about the history…
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