November 27, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

What the Latest Move by Google on Cookie Deprecation Really Means for Marketers

Last month, Google made another announcement about its road map toward deprecating third-party cookies from Chrome. It’s not the first time this year that Google dropped a major announcement about its identity strategy; in March, the company announced it would not support industry-unified IDs for ad buying. The rest of the industry is left having…
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