The streaming analytics company Conviva released its first ad tech product, a contextual data integration with The Trade Desk, on Thursday. Conviva places a sensor in publishers and programmers’ videos or streaming content. The sensor isn’t a third-party data collector like a cookie or SDK. It’s the tool the publishers place in their video players… Continue reading »
The post Conviva Leaps From Video Analytics To Bidstream Data With First Ad Tech Partnership appeared first on AdExchanger.
