“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Jed Hartman, US President, Channel Factory. The evolution of digital media has unleashed a number of unintended negative consequences. Just to rattle off a few examples: The quest for impression-based scale led to advertisers… Continue reading »
The post The Unintended Consequences Of Brand Safety appeared first on AdExchanger.
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