November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

The Unintended Consequences Of Brand Safety  

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Jed Hartman, US President, Channel Factory. The evolution of digital media has unleashed a number of unintended negative consequences. Just to rattle off a few examples: The quest for impression-based scale led to advertisersContinue reading »

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