November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

How McKinsey Is Approaching the Future of Connecting With Consumers

The pandemic sped us into a digitized future as homebound consumers abandoned ingrained shopping habits–accelerating the rise of ecommerce. Businesses responded to the digital-first marketplace by quickly pivoting and innovating to find new ways to connect with customers. What does this mean for marketing and digital leaders? McKinsey & Company partners Kelsey Robinson and Quentin…
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