Lens taps Nikhil Elayat

AUCKLAND, Tuesday:  Lens Technology & Analytics has appointed Nikhil Elayat to business director to fast-track growth opportunities nationally and internationally.

Elayat joins from Stanley Street where he was head of advertising technology. He played a pivotal role in building Stanley Street’s adtech functions within the performance team and scaling support and operations across key clients. 

He has over six years’ experience working in digital strategy, multi-channel marketing and adtech, and has previously held positions at Acquire, Verizon Media and Mindshare. 

An active member of the industry, he sits on the IAB NZ Digital Effectiveness Council and was awarded Council Member of the Year at the 2020 IAB NZ Digital Advertising Awards.

Lens chief technology officer Robin Arnold said: “This appointment addresses the unprecedented demand Lens is experiencing from out-of-home operators around the world including Lithuania, Sweden, the UK, Singapore, Malaysia and Australia.

Robin Arnold, Chief Technical Officer at Lens, said: “In order to maximise these rapid responses we needed to hire a suitably talented business director to manage this overwhelming interest and help project manage new installations and accounts.

“This appointment addresses the unprecedented demand Lens is experiencing from out-of-home operators around the world.”

“Nikhil is the perfect fit with his extensive expertise and technical know-how. With so much scope and opportunity, he is ideally placed to take Lens into the next stage of its accelerated growth.

“His appointment is a vital part of our scale and we are looking forward to his impact on the business.”

Elayat said: “I haven’t seen anything quite like Lens’ measurement technologies and innovation standards that provide accuracy, consistency and transparency.

“As more advertisers and agencies demand greater audience accountability from out of home operators, Lens is clearly resonating across the industry and the entire world. I’m looking forward to taking the business to the next level.”

Arnold: “Since launching in 2020, Lens has quickly delivered on its mission to become the source of real-time audience accountability.

“In April the business launched Rover, a portable surveillance unit for OOH operators to accurately quantify traffic audience volumes and visitor frequency for any existing or potential new site.”

About Lens Outdoor
Lens specialises in developing and implementing real-time audience measurement platforms for digital out-of-home owners and operators, anywhere in the world. The purpose-built platform combines site-based high-resolution cameras, specialised number plate recognition software and a unique dashboard to deliver accurate high quality audience data in real-time. Key outputs include cumulative audience reach, site visitor frequency, unique reach with options for vehicle data and pedestrian metrics. The Lens platform is the first of its kind designed specifically for DOOH industry and is ready to connect to programmatic DOOH tech platforms.

• www.lensoutdoor.com