Sling & Stone wins electric bike biz

TAURANGA, Today:, UBCO Bikes, which describes itself as a Global leader in utility electric vehicles for recreation and commercial delivery” has appointed Sling & Stone as its global agency.

The partnership will see Sling & Stone working with UBCO to create and execute its global PR strategy, which will include corporate and consumer activity across New Zealand, Australian and US markets. 

UBCO, headquartered in Tauranga, “provides motorbikes that transform the way people ride, work, and play”. 

“Tauranga is fast becoming the up-and-coming tech hub of New Zealand.”

Sling & Stone NZ head Sian Church said: “Tauranga is fast becoming the up-and-coming tech hub of New Zealand, with world class innovation and technology developments coming out of the region.

“We’re thrilled to be working with a global leader in the electric vehicle market.”

UBCO Bikes CMO Neil Tierney said: “UBCO bold and ambitious plans for the future, which is why Sling & Stone was a clear choice for us. They demonstrated a deep understanding of our brand and have the expertise in several markets that will help us tell our story.

“We’re really excited to partner with them – finding an agency that not only has the expertise but also a strong alignment in values and culture was important to us.

“Sling & Stone ticks all the boxes.”