Bojangles Wades Into Chicken War With ‘Largest Launch in the History of the Brand’

Popeyes may have publicly declared that the chicken wars are over, and challenger brand Lee’s Famous Recipe called its own cease fire, but some of the country’s fast food players are still suiting up for battle. Bojangles, namely, plans its own shot across the bow, officially debuting its new chicken sandwich this week. The product,…
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