The Big Bang

AUCKLAND, Today: Val Morgan is celebrating the biggest adspend growth of all media, with the recent Standard Media Index report recording a 549% increase on STLY (same time last year!).

Growth in June was fuelled by Kiwi audiences making the most of huge blockbuster movies launching during the school holiday period.

Val Morgan NZ sales director Matt Tremain said: “Cinema is continuing to prove it’s still the number one entertainment destination.

“Client confidence levels and a blockbuster content slate contributed to the significant results, with advertiser activity in categories such as Government, Retail, Alcoholic Beverages, Communications, Food, Tourism and Consumer Electronics exceeding forecasts.

“Growth in adspend was driven by a stellar line-up of blockbuster content like the Marvel blockbuster Black Widow, Space Jam 2, and Fast & Furious 9.”

“Growth in adspend was deriven by the school holiday period coupled with a stellar line-up of blockbuster content like the Marvel blockbuster Black Widow (pictured), Space Jam 2, and Fast & Furious 9 smashing admission expectations.

“Cinema undeniably staged a major comeback performance in the first half of 2021, with results only expecting to increase as we head into the second half of the year.

“With returning Kiwi audiences craving the immersion and escape that only the cinema experience provides, we anticipate momentum in national admissions will continue to exceed forecasts throughout 2021, with two-year’s worth of content crammed into the next 12 months.”

“Kiwis’ desire for first-run content and big experiences outside of the home will be fulfilled with major movie titles launching over the next several weeks including The Suicide Squad, Eternals, Top Gun Maverick, Matrix 4, and the long-awaited next James Bond adventure: No Time to Die.

• www.valmorgan.co.nz