“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Adam Ortman, VP of growth and innovation at Generator Media + Analytics. When it comes to advertising, the internet reigns supreme. Digital media accounted for nearly half of global ad spend last year, and it will almost certainly… Continue reading »
The post Three Ways Advertisers Can Capitalize On Improved TV Attribution appeared first on AdExchanger.
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