November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

TikTok Is Skeptical of Marketers, but These 10 Brands Have Earned Gen Z’s Approval

At its core, TikTok is not the ideal platform for advertising. It’s a place where average people are invited to bask in short-lived internet fame by planting relationship advice, makeup tutorials and self-deprecating humor onto the For You pages of oddly specific audiences. But like most social media apps, it has also become a hub…
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