December 25, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

ViacomCBS Plots Streaming Expansion With Sky Deal In Europe

The arms race to acquire subscribers for streaming services is well underway. ViacomCBS’s total streaming subscribers jumped 6.5 million, for a total of 42 million subscribers across Pluto TV, Showtime OTT, BET Plus and Paramount Plus, which launched an ad-supported version in June. ViacomCBS has a goal of reaching 65 million to 75 million globalContinue reading »

The post ViacomCBS Plots Streaming Expansion With Sky Deal In Europe appeared first on AdExchanger.


AdExchanger