Editor’s note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek’s community of high-level experts. Today, Kate Watts, CEO of creative consultancy Long Dash, vouches for an ethnographic approach to data collection and analysis. Below, in her own words, she shows how this strategy can make…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Indies promote the power of collaboration at IMANZ shindig
Kiwis choose their top 10 TV ads
New partnership between Go Media and Canoe Racing NZ