Laura Maxwell steps down, Carolyn Luey steps up

AUCKLAND, Today: NZME has unveiled two changes to its leadership team with chief digital officer Laura Maxwell resigning from the business and Carolyn Luey returning to NZME in a newly created role of chief digital & publishing officer.

NZME ceo Michael Boggs thanked Maxwell for her contribution to the ongoing success of NZME.

“Laura’s digital expertise across product development, her rich understanding of the value of data, digital audiences, and digital monetisation has been instrumental in the successful build and delivery of NZME’s initiatives,” he said.

Maxwell joined The Radio Network in 2013 and was appointed as chief commercial officer in 2015 when NZME was launched.

“I couldn’t be prouder of the people in the teams I’ve had the privilege to lead. After eight years and the countless initiatives that I’ve helped deliver, the time is right to move on to the next phase of my career,” said Maxwell.

Maxwell has previously led the OneRoof business and currently leads NZME’s digital marketplace GrabOne. She has given no hint about what the future holds for her.

“Carolyn will be responsible for delivering a sustainable growth strategy for the publishing business.”

Boggs said Carolyn Luey will be responsible for delivering a sustainable growth strategy for its publishing business.

“Publishing growth is inextricably linked to the ongoing development and success driven by NZME’s digital strategy,” said Boggs.

“With extensive experience as a strategic business leader in large New Zealand telecommunications, technology and media companies, Carolyn brings a wealth of knowledge and understanding of how best NZME can deliver growing digital audience engagement for our commercial partners.”

After five years at NZME, Luey left as chief operating officer in 2016. She then went on to senior transformational roles at MYOB and Vodafone where she was chief consumer officer.

“My focus had always been about creating positive and sustainable change by leveraging the best of digital to create amazing experiences for customers,” she said.

Carolyn Luey will start at NZME on Monday. Laura Maxwell will leave NZME later in 2021.