November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Why Advertisers Should Use A 30-Day Or Longer Attribution Window For On-Device Campaigns

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Dor Birnboim, US VP, Strategic Partnerships, ironSource Attribution is a key part of successfully scaling and optimizing user acquisition campaigns for the highest quality users. But there is no one-size-fits-allContinue reading »

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