​​Why The Delay In Cookie Demise Should Not Defer Publishers’ Return To Power

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Erik Matlick, CEO and co-founder, Bombora. Google’s decision to delay third-party cookie deprecation may feel like a life raft to many in the ad industry, but the longer timeline feels bittersweet to publishers. Endemic… Continue reading »

The post ​​Why The Delay In Cookie Demise Should Not Defer Publishers’ Return To Power appeared first on AdExchanger.

AdExchanger