BCG2 speaks PEC’s language

AUCKLAND, Today: BCG2 has won a pitch for the Pasifika Education Centre. At press  ime, the agency account director who sent the release was unable to identify the incumbent.

PEC is New Zealand’s only NZQA-registered private training establishment offering approved Pacific language courses to revitalise and maintain Pacific languages.

It also offers professional cultural competency workshops for corporate organisations and has an advocacy role for the preservation of Pacific languages and cultures in Aotearoa and throughout the Pacific region.

ECD James Blackwood said: “Our first task is a full rebrand and revitalisation of the digital offering and user experience for PEC.”

PEC ceo Tuiloma Gayle Lafaiali’i said, ”To ensure the longevity and maintenance of any Pacific culture within Aotearoa, the teaching and active use of languages is critical at an individual level, a community level and at a national level.

“BCG2 gets this and have shown a genuine intent to deeply understand the challenges we face.”

“BCG2’s previous work demonstrated an understanding of fa’aPasifika; and they were willing to learn along the way.”

Tuiloma acknowledged that BCG2’s previous experience in the Pacific, having worked on numerous projects such as the full rebrand of the Tongan Tourism entity, was a key factor in selecting them to work on their project.

“Their previous work demonstrated an understanding of fa’aPasifika and they were willing to learn along the way to ensure that the best possible outcome is achieved.”

James Blackwood: “Language is the lifeblood of any culture. It provides communication, meaning and connections.

“It’s a really exciting challenge working across nine languages with all their individual customs and identities.”

The agency starts working with PEC immediately.

About BCG2
Ponsonby-based BCG2 is a 100% locally owned agency with a pedigree in comms, design and digital.

• bcg2.com
• www.pec.ac.nz