DoubleVerify Uncovers A New Type Of Scam In CTV

Ad verification company DoubleVerify recently shut down a new type of scheme in connected TV that uses screensavers to hijack streaming devices in order to generate fake ad impressions – even when the screen is off. DoubleVerify estimates that the scam, dubbed “SmokeScreen,” is bilking advertisers out of millions a month and shows how fraudsters… Continue reading »

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