Brand New

AUCKLAND, Today: VMLY&R ECD Kim Pick is to moderate a Marketing Association live-streaming panel to discuss the link between brand purpose, brand promise, and business decisions.

In addition to Pick, the panellists are former Nike North America marketing director Alex Whicher, F&P Healthcare marketing manager Fiona Cresswell, Kiwibank marketing manager Simon Hofmann, and Frucor Suntory’s Tania Bui.

“The online date is Wednesday 25 August (5.30pm-6.30pm). The fee is $ 29+gst.”

On the menu is …

• How do we define purpose?
• The tension between organisational purpose and brand promise
• Authenticity: staying true to your organisation’s purpose
• Understanding what problem you’re trying to solve as a business
• Is purpose actually a deal-breaker for the next generation of consumers and employees?

The online date is Wednesday 25 August (5.30pm-6.30pm). The fee is $ 29+gst.

This event will be live-streamed from the University of Auckland, with students attending in person as part of the MA’s student engagement programme

• Register here