The Summer Olympics ratings were down dramatically, but the Olympics did give a boost to broadcast and streaming viewing in July. Both broadcast and streaming gained overall viewing share in July, according to The Gauge, Nielsen’s new monthly snapshot of total usage of television (TUT) for broadcast, cable, streaming and other sources. Broadcast gained one…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Sir Sam Neill joins Campaign for Wool NZ as ambassador
Inside Samsung Ads’ FAST Pitch to Advertisers to Reach Sports Fans
RNZ joins Aotearoa Music Awards as official media partner