December 25, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

The Big Story: TV Drama And Business Data

It must be sweeps week, because TV drama is through the roof. Nielsen lost its Media Ratings Council accreditation for National TV Ratings. The TV currency company calls the loss of the MRC seal of approval a hiatus while it focuses instead on Nielsen ONE, the cross-channel metric expected to launch late next year. BroadcastersContinue reading »

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