Vizio Wraps Strongest Upfront in Company History, Quadrupling Spend Commitments

Vizio became the latest connected TV company to close its 2022 upfronts negotiations, securing more than $ 100 million in commitments, the company said today. Top line That $ 100 million in commitments represents a four-fold increase from the upfront commitments Vizio secured a year ago. That increase was driven by enterprise-level buys from six major agency…
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