May 9, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Vizio Wraps Strongest Upfront in Company History, Quadrupling Spend Commitments

Vizio became the latest connected TV company to close its 2022 upfronts negotiations, securing more than $ 100 million in commitments, the company said today. Top line That $ 100 million in commitments represents a four-fold increase from the upfront commitments Vizio secured a year ago. That increase was driven by enterprise-level buys from six major agency…
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