November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

This Year’s U.S. Open Puts Social Justice Courtside

In 2020, the U.S. Open used its empty facility in Queens to amplify statements of inclusion and social responsibility. This year, it’s taking those declarations right to fans in the stands. The United States Tennis Association (USTA) launched its “Be Open” campaign last year amid the horrors of Covid-19 and the racial reckoning following the…
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