Breath mint brand Tic Tac has often relied on the portability of the product and the amount of calories in a mint as a marketing strategy and selling point. Since the brand’s inception in 1969, the mint has caught the eyes of consumers with slogans such as “The 1 1/2 Calorie Breath Mint” or “Refreshment…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
By the Book: How ‘The Fugitive’ Director and an Investigative Journalist Collaborated on 2024’s Timeliest Thriller
The Best Holiday Ads of 2024
The Year in Ratings: How the Major News Outlets Performed in 2024