dentsu & Finch refresh Heart Attack act

AUCKLAND, Wednesday: dentsu NZ with help from Finch, have created a new campaign for the Heart Foundation that takes on one of New Zealand’s biggest killers – heart attack.

Continuing the theme of the previous award-winning campaign, The Heart Attack Act, The two 30” spots, directed by Alex Roberts, focus on the moment when people are experiencing symptoms of a heart attack and have to make a decision that could be the difference between life and death.

dentsu CD Brad Stratton said: “The Heart Attack Act had been running for the past six years, helping people identify the symptoms of a heart attack. Its message was clear – a heart attack may not be as dramatic as you think.

“Nevertheless, the Heart Foundation found that many people still attribute their symptoms to something else – going too hard at the gym, indigestion, or just feeling a bit off. Therefore, real responses to heart attack symptoms can range from having a lie-down, taking a shower, or ignoring it completely.”

“The symptoms of a heart attack for women can be different to men.”

dentsu creatives Gaetano Perry & Clementina de Ruiter said: “The spots aim to remind New Zealanders just how subtle some of the warning signs of a heart attack can be and get them calling emergency services.”

Heart Foundation head of marketing & comms Brian Scott said: “The creative idea for the new ads stood out for a few reasons, one of them being able to also highlight that the symptoms of a heart attack for women can be different to men.”

Brad Stratton said: “We have a letter in reception from somebody who credits the previous campaign with saving their life. We hope the new work proves just as effective.”

CREDITS

Client: Heart Foundation
Agency: dentsu New Zealand
Production company: Finch
Director: Alex Roberts
Producer: Duncan Bernard
Sound design: Franklin Rd