Aussies launch Sub in Wakatipu

SYDNEY, Today: Subway AUNZ has turned to the Aussies to launch its Feel Good Spring campaign – the one featuring a floating nine-metre foot-long on Lake Wakitapu in Queenstown.

Publicis Worldwide Queensland did the creative, Happy Films Sydney filmed the commercial, and media was by AKQA Auckland.

Eight passengers enjoyed the ride, which seeks to illustrate the brand’s slogan, ‘Eat Fresh’.

“The idea is so simple and ridiculous — but we felt the world needs a bit more of that right now.”

Brisbane-based Subway head of marketing Rodica Titeica said: “The Publicis creative concept translated that perfectly to the big screen.”

Publicis Brisbane ECD Ryan Petie said: “The idea is so simple, ridiculous — but we felt the world needs a bit more of that right now.”

The Subway AUNZ Feel Good campaign launched on Sunday and will run until the end of November.

• Behind the Scenes cut below

CREDITS

Client: Subway AUNZ
Head of Marketing: Rodica Titeica
Creative Agency: Publicis Worldwide Queensland
Managing Director: Simone Waugh
Executive Creative Director: Ryan Petie
Creative Director: David Schaak
Copywriter: Sam Whatley
Account Manager:  Maddie Laube
Production Company: Happy Films
Director:  Miles Murphy
Producers: Craig Sinclair/Angela Murphy
DOP: John Cavill
SubBoat Designer/Builder: John Allan
Post & Audio Production: Cutting Edge
Music: Swan Lake
Media Agency: AKQA