November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Schwinn and Good Co. Bike Club Challenge Outdated Ideas of What a Cyclist Looks Like

Shortly after the pandemic hit New York last year, when social distancing and quarantining were in full effect, Andrew Bennett posted on his Instagram Stories that he’d be at Brooklyn Museum if anyone wanted to ride bikes with him. And they did–17 people came out for a cycling tour of the city. By the time…
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