This article is sponsored by GroundTruth. As consumers continue to evolve the way they shop and interact with brands, accuracy...
Month: August 2021
From creative experiential pop-up shops to unprecedented influencer partnerships, the consumer packaged goods industry has continued reinventing its marketing efforts...
WELLINGTON, Tuesday: Downtown PR firm Draper Cormack Group (one minute’s walk from the Cable Car) has appointed Tasmin Prichard as...
Dentsu as a group saw a second-quarter rebound in organic revenue of 15% year-on-year, with sales at the Japan Network...
Can YouTube Make Shorts Happen? YouTube launched one of its biggest brand campaigns ever this week to promote Shorts, The...
DDB Aotearoa and Lotto New Zealand have launched the latest iteration of the ‘Imagine’ platform, On Ice, encouraging the nation...
Instagram users worldwide can now search for audio via the search tab on Instagram Reels. The update will enable people...
"The Sell Sider" is a column written by the sell side of the digital media community. Today’s column is written...
EightyOne has launched new content for Women’s Refuge’s ‘Safe-Night-a-thon’, where Kiwis can win extraordinary money-can’t-buy experiences. The Safe-Night-a-thon aims to...
With roughly 11.3 billion tons of textiles headed for the landfill each year, it's no surprise that Swedish climate activist...