November 24, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

It’s Time For Publishers To Embrace Server-to-Server

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Mike Chowla, Sr. Director of Product Management, PubMatic. Header bidding is now widespread and successful on the web, and Prebid.js is the most widely used solution. However, the majority of publishers using Prebid areContinue reading »

The post It’s Time For Publishers To Embrace Server-to-Server appeared first on AdExchanger.


AdExchanger