November 24, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Uber Is Doubling Down on Its Ads Business With Its Latest Executive Hire

Uber has appointed Dr. Mark Grether as general manager of Uber Ads in a further example of household names from outside of the traditional media fray further intensifying the competition for advertisers’ budgets. Grether made public his appointment via LinkedIn earlier this week where he said his new role will involve developing the next phase…
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