November 27, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

The VAB Takes Another Dig At Nielsen; CEO David Kenny Pushes Back

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Sting Like A VAB Days after the Media Rating Council stripped Nielsen of its accreditation for National and Local TV Ratings, the Video Advertising Bureau is getting in another dig. The industry group kickstarted Nielsen’s MRC drama in July with a call to removeContinue reading »

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