TV’s Real Advantage: Treating Consumers as Customers, Not Commodities

“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video.  Today’s column is by Sona Pehlivanian, vice president, addressable campaign management and operations at New York Interconnect.  As the move toward a privacy-first digital landscape gains steam on multiple fronts, many ad industry players are turning to the TV… Continue reading »

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