December 26, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Clemenger boss bids farewell

AUCKLAND, Monday: “In the famously cutthroat media world, chief executives aren’t known for having a long shelf life,” writes Daniel Dunkley in the latest edition of NZ indie news site BusinessDesk. “Robert Morgan, the ceo of Clemenger Group for the past 23 years, is an exception to that rule.”

But the AU-based ceo has finally handed in his cards, and Dunkley has produced an interesting farewell profile of the boss of powerhouse NZ shops Clemenger BBDO and Colenso BBDO.


“NZ’s covid campaign was phenomenal — I only wish they’d done it for the Australian government.”


“NZ is an incredibly important part of our group,” Morgan told Dunkley. “Clemenger Wellington and Colenso have always punched above their weight. They’re miles ahead.

“The covid campaign was phenomenal — I only wish they’d done it for the Australian government. It’s the best in class in the world, and that has always been the hallmark of our agencies in NZ.”

  • Read the full story here

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