Big Communications’ new TVC for boutique retirement village The Grove Orewa looks at retirement village living through the uncomplicated eyes of a child.
Managing Director at Big, Ant Salmon, observes that a lot of current retirement village advertising suggests that moving into a village is life changing.
Salmon says: “The truth is actually that life goes on as normal, just without the worries of home ownership or the social isolation of living on a street where your neighbours are all at work Monday to Friday.
“We wanted to show this in the simplest way possible, through the eyes of a young girl visiting her Nana and Poppa; because when you live in a retirement village your grandkids can still come and visit, just like they did before you moved.”
Shot by Luke Sharpe at Bunker, the ad went to air earlier this month.
The post The Grove teams up with Big Communications appeared first on stoppress.co.nz.
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