“The Sell Sider” is a column written by the sell side of the digital media community. Rakuten Rewards, formerly Ebates, is an 800-pound gorilla in the affiliate marketing business. But what’s the point of being biggest if nobody wants to be in the affiliate business? Since its acquisition by the Japanese ecommerce giant Rakuten and… Continue reading »
The post How Rakuten Rewards Is Adapting To A New Affiliate Model – The First-Party Ad Platform appeared first on AdExchanger.
