The TVNZ Forecast Series with Nigel Latta is an ongoing commitment by TVNZ to research and understand what is at the heart of consumerism in New Zealand.
The series looks at the topics facing New Zealanders today through a number of lenses.
The insights and findings are then presented by Latta alongside in-depth presentations breaking out the data and insights into key areas of investigation.
Forecast Episode 8 will be available to stream online via TVNZ on Tuesday, October 12 at 4pm.
“Our job as marketers is to get people to change habits in order to buy or choose a product or service. So, how do you get inside peoples heads,” the episode promo questions.
In this episode, Latta will explore the synergies with traditional marketing of a New Zealand-based study into social behavioural change in advertising.
Watch the trailer, or RSVP here to secure your link to the new episode.
The post TVNZ presents study into social behavioural change in advertising appeared first on stoppress.co.nz.
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