Calling Our Shot: Predicting The Future Of The Sponsorship Game

By Lyndon Campbell, corporate SVP of sports and brands at MarketCast This article is sponsored by MarketCast. This year, sponsors will spend more than $ 20 billion with sports leagues in North America and more than $ 60 billion globally. The appeal for brands sponsoring live sports is simple: It remains one of the few categories in… Continue reading »

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