By Lyndon Campbell, corporate SVP of sports and brands at MarketCast This article is sponsored by MarketCast. This year, sponsors will spend more than $ 20 billion with sports leagues in North America and more than $ 60 billion globally. The appeal for brands sponsoring live sports is simple: It remains one of the few categories in… Continue reading »
The post Calling Our Shot: Predicting The Future Of The Sponsorship Game appeared first on AdExchanger.
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