This article is part of the Hispanic and Latin American Voices in Adweek series, which will cover the different nuances and challenges within this community. In today’s industry, segmentation and regionalization are vital planning tools for all marketers … but what happens when it’s unclear exactly to which region or segment your target actually belongs?…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
AMI embarks on new chapter, celebrating a century of support in NZ
Henry Winkler Explains Why His DirecTV Campaign Is ‘For the Birds’
NZTA launches bold campaign against drug-impaired driving