Inmar Intelligence is adding mobile to its cart. On Thursday, the retailer-focused tech and data platform acquired mobile ad platform Aki Technologies to take advantage of the high-growth retail media category. Aaron Kechley, Inmar’s GM of media and SVP of strategy, declined to share a deal price. But he did elaborate on the rationale behind… Continue reading »
The post Inmar Doubles Down On Retail Media With The Acquisition Of Aki Technologies appeared first on AdExchanger.
