IPG Debuts Kii, a New Interoperable Ad Targeting Tool

Industry giant IPG has unveiled the holding group’s new identity solution, Kinesso Intelligent Identity, or Kii, an offering it hopes will alleviate clients’ concerns over ad targeting capabilities in an increasingly privacy-compliant world. Pronounced “key,” the offering uses proprietary technology from IPG’s data services arm Kinesso to help soften the expected loss of customer insight…
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