Liquorice social allsorts

AUCKLAND, Today: Three months after launch, NZ talent & content agency Liquorice has strengthened its roster of social media stars with five new fashion & beauty buffs.

The agency already represents Millie Elder-Holmes, Athena Angelou and viral social media sensation NZ Lockdown Memes, as well as “a bevvy of clever creatives serving up social media content on-demand”.

The newest additions to Liquorice’s line-up are stylist Lou Heller, creator Siposetu Duncan, makeup artist Kasia Stanicich, luxury business owner Sera Cruickshank and model India Josephs.

Agency co-founder Gina Williams-Folau said: “They all boast both style and substance, a combo that can be hard to find in a sea of Insta-fame. 

“Fashion and beauty are arguably the most saturated industries on social, so to see success, brands need to get product in the hands of modern muses who are much more than just a pretty face.

“They all boast both style and substance, a combo that can be hard to find in a sea of Insta-fame.”

“These five ladies possess devoted communities that have been cultivated through trust – meaning their followers truly put into practice what they preach.

“Focussing on fit first, Liquorice champions creators who crucially all have something to say and prides itself on delivering ultra-consumable content that’s custom-built to meet the needs of fast-paced social.

“No longer can brands rely on campaign imagery and owned channels in silo – social is its own beast and its users crave a specialty diet of clever creative delivered by faces they trust.

“As well as fashion and beauty, the agency is shoulder-tapping creators across fields from sports, creative industries, motivation and business leadership, food and parenting.

“Smart brand managers know that the best influencer campaigns are targeted and speak to their bullseye market, and we’re building our books to help make that happen.”

• www.liquorice.co.nz