December 26, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

The NBA, With Michael B. Jordan at the Wheel, Just Made One of the Best Sports Ads Ever

When it comes to celebrating a major anniversary or global event, it’s standard practice for sports leagues to gather together as many active or retired players as possible and cram them into an ad. The results, while packed with nostalgic references and familiar faces, can often be chaotic and feel less like storytelling than a…
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