November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

What’s AI’s Role In A Privacy-Centric Ad Landscape?

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Melinda Han Williams, Chief Data Scientist, Dstillery.  Google’s announcement that its “data-driven attribution” – that its machine-learning-driven attribution modeling will be the default attribution method in Google Ads – tookContinue reading »

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