November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

To Reverse Declines, Direct Mail Updates Old Methods With Digital Touches

Direct mail might seem like the marketing equivalent of the Stone Age, but after taking a hit during the pandemic, practitioners are infusing modern touches into the channel. Marketers don’t have a choice. The U.S. Postal Service reported “steep declines” in mail volume during the pandemic, and without last year’s election, marketing mail volume would…
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