Hyper hires retail expert

AUCKLAND, Monday: Indie retail innovation agency Hyper has announced the appointment of Kylie Stafford to lead the company’s retail marketing division.

Hyper ceo Ben Partington said: “Kylie’s appointment was really serendipitous for us. One of those rare occasions where someone with the perfect experience, skillset and team fit puts their hand up at exactly the right time.

“We’ve got huge capability and growth aspirations for our retail marketing division and Kylie is without question the right person to spearhead that effort.

“We managed to lift Kylie from Farrimond. Lucky us.”

“We managed to lift Kylie from Farrimond. Lucky us.”

The retail marketing division of Hyper is a below-the-line agency for Coca Cola, Nestlé, Lion and Sanitarium.

Kylie Stafford said; “What drew me to the role was the ability to leverage the capability of Hyper’s other strategic business units to help drive innovation and growth for our client partners.

“With the rate of change the retail industry is experiencing I believe that agencies need a broader toolkit to help CPGs address the challenges of modern retailing and turn them into opportunities.”

Hyper’s services include industrial design, CX, software development, technology manufacture, field marketing services and owned retail proximity media networks.

• www.hyper.nz