Programmatic

JD Sports Aims to ‘Catch ‘Em All’ Through Pokémon Go/ Nike Tie-In

Athletic apparel retailer JD Sports and Nike have teamed with mobile game Pok?mon Go’s maker Niantic to drive European players in-store where they can purchase exclusive branded items similar to those owned by their avatars. The deal will see 300 new Pok?Stops created Oct. 22, allowing Trainers (players of the game) to schedule raid battles…
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