Athletic apparel retailer JD Sports and Nike have teamed with mobile game Pok?mon Go’s maker Niantic to drive European players in-store where they can purchase exclusive branded items similar to those owned by their avatars. The deal will see 300 new Pok?Stops created Oct. 22, allowing Trainers (players of the game) to schedule raid battles…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Pasta Powerhouse Barilla Helps Itself to Posh Mac and Cheese Upstart Goodles
Week of Aug 24 Morning News Ratings: Positive Momentum Recorded by All Morning Shows
Disney Adds to Revamped Marketing Org, Jennifer Creegan to Lead Martech