Steve Kane exits True

AUCKLAND, Today: Steve Kane has decided to depart Grey Lynn indie agency True after nearly five years as managing director. He said: “While it’s not a decision made lightly, the timing is right for both me and the agency.

“Whilst I always figured I’d leave 449 Richmond Rd in a box, I’ve decided that the time is right for me to take a decent break before deciding what the next step will be. 

“The past 18 months have been tough on everyone and I’m in the very fortunate position to be able to take some time out – so that’s exactly what I plan to do. Absolutely nothing, for the rest of the year.

“The good ship True is an agency like no other and I am honoured to have been amongst her crew for nigh on five years.

“He was instrumental in us winning some large clients, and through his sharp wit and shocking Dad jokes always contributed immensely to the culture.”

“True possesses an exceptional culture, brilliant people, genuine client partners and committed leadership, it’s a unicorn. I am immensely privileged to have been part of the agency’s journey and I thank my lucky stars that Matt, Peth and Conan invited me to join. I wish them every success long into the future.”

True ceo Matt Dickinson said: “From day one, Steve has been a force across the entire True business.

“Early on he was instrumental in us winning some large clients, and through his sharp wit and shocking Dad jokes always contributed immensely to the culture.

Steve will be missed hugely but we are pleased that he’s going to have the first proper break he’s had in decades.”

Steve Kane joined True in 2017. Prior to that he was MD of Y&R NZ and has been a creative director at DDB Aotearoa NZ, TBWA\ NZ and worked in senior PR roles for Mango NZ and Hill & Knowlton UK.

• www.thisistrue.co